The End.

Summer is coming to an end, the Park Pictures Deadline is upon us, and it’s the last day for this Intern. 

It’s been an amazing experience writing for the NCMA Park Pictures blog, and I am so excited to see all the amazing works that are being submitted. While I could talk about what this has meant to me, what the experience has taught me, or why this blog is awesome, I thought I’d leave you with some more food for thought. 

This blog, and especially the theme of consumerism has really opened my thinking. Art that engages the idea of consumerism, as well as the overall impact it has on our daily lives, is astounding. It’s something I feel doesn’t always get noticed, until someone points it out. The photographer Brian Ulrich has been focusing on consumerism since 2001. And he’s not the only one. We’ve featured art by Ai Weiwei, Scott Blake, Dennis Darzacq, Lydia Anne McCarthy, and even past winners, Cindy Kohnen and Isaiah Johnson. Next year, the blog could be featuring some of your work!

And here is one more artist for you, Seattle based artist,  Chris Jordan

“Chris Jordan is an artist based in Seattle, Washington who is best known for his large scale works depicting mass consumption and waste, particularly garbage. He has been called “the ‘it’ artist of the green movement”- According to his Wiki page

imageThree Second Meditation, 2001, Chris Jordan

In order to get the full affect of this work, visit his website. This one alone, features 9,960 mail order catalogs that is equal to the average number of junk mail printed, shipped, and disposed of in the US every 3 seconds.” On the site, there are several other images including a reproduction of Seurat’s Sunday Afternoon on the Island of La Grande Jatte made out of bottle caps. You can click on the image and zoom in to see the material in detail. 

While Jordan is again only one example of an artist that has taken the idea of consumerism and turned it into art, their are many more, including yourselves! So keep looking, keep examining, and keep inspiring. 

Park Pictures Deadline, August 31st. See the our Guidelines Page for more details. 

Mortarboard Art to Billboard Art

It’s that time of year again…

The pollen has descended making everyone miserable and it’s exam season. Queue terrifying music. Some are already done…the envy of every other student still stressing. Some are pulling all nighters as we speak. And yet there are some of us who are getting ready for something better…Graduation! 

As a soon-to-be college grad, I’m a little nervous about the coming months after school, though I know most everyone else is thrilled! Cap and gowns have been purchased, cakes have been made, and celebrations will soon ensue!  I am not a big graduation tradition person (I wasn’t even sure I was going walk), but one tradition I can really get behind is decorating your cap. Maybe because it’s a little slice of creativity, a little bit different, so that way your friends and family can pick you out of the sea of polyester. 

So if you’re graduating or stressing or both and you want a study break, here are some ideas on how to decorate your cap! 

For the English Major

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For the Business Major

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For the Sorority Woman

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For the Little-Kid-in-All-of-Us

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For the Artiste 

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For the Fashion Major

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And finally…For the Eccentric

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And if you still want more ideas, check out Buzzfeed

If you’re not graduating, never fear! You may not have you’re own mortarboard yet, but you can decorate some other, bigger boards! The NCMA Park Pictures Competition are ready and waiting for some original artwork.  We are now taking submissions through August 31st. Go to our FAQ page and our Guidelines page for even more info! 

So congratulations soon-to-be grads! And good luck on exams everyone! It’s almost over.

Last week Isaiah Johnson, one of last years Park Pictures winners, shared with us some words of wisdom and encouragement for up and coming artists. This week Cindy Kohnen discusses her winning piece, Cycles, words of encouragement, and even a super power or two. 
Who are you and what do you do? Or What’s your background with art?
I am a Meredith College graduate with a B.A. in Graphic Design. I currently work as a creative director for Maggie’s Crochet…an online crochet pattern and craft store. I also create images, graphics, and websites for my freelance clients. 

Describe your submitted piece in 10 words or less.

Minimalism meets nature’s colors, shapes, and textures.


Has your process for creating art changed since your submissions last year? If so, how has it changed?

I’ve never really had a set process. As a graphic design student I wanted a portfolio of work that was as diverse as possible. My imagery for Park Pictures was a successful experiment. I would like to revisit the technique I used though.


What inspired you to create your submission for Park Pictures?

My work was originally created for a project in my Digital Imaging class. In the final critique of that project the only comment I got was to make it bigger. I originally presented my work in three separate 8”x8” panels, so when I saw the Park Pictures competition I knew my project had to be submitted.

What research did you do for it?

I was really scared that my images would not scale up to 5’x12’. I researched ways to increase the size of my image without killing the resolution. I ended up resizing in Adobe Illustrator and doing test prints before submitting.


What were you trying to communicate with your piece?

The cycles of life—a call for introspection.


Describe your experience with Park Pictures in 140 characters or less. (Twitter style!)

It was really exciting to have my work so large since my work is generally small scale or virtual. The competition setup was really user friendly too.


What’s the best piece of advice you’ve been given?

Don’t be afraid to show off your work. If you are happy with your art that is what matters, so be proud of the creations you like.

Are there any other tips or inspiring words you have for artists submitting their work this year?
It is easy to make a pretty picture, what can set you apart is your ability to make other people think (not just look).

What have you been working on since? 

I have been involved with the creation of a new nature park in my hometown—photographing the trails and newly planted trees along with creating a park map, logo, and website. It is nice to have freelance work that resonates with my personal interests and love of nature. I have a lot of fun at my job too though, I mean where else do you get paid for photographing a life-size crochet gingerbread man or make graphics for cool fashion pieces?


And lastly, what superpower would you have and why?

I would like the superpower to make what I see in my head pop out into existence. I get so busy that it would be nice to blink my eyes and boom—website works, boom—laundry is done, boom—drawing is made the exact way I see it in my head (my work almost never comes out the way I see it in my head though, and sometimes I like it better…so maybe there are some kinks to work out with my superpower).
To see more about Kohnen’s process and thoughts behind her winning piece you can check out An Artist’s Process. 
 
Deadline August 31st. 

Last week Isaiah Johnson, one of last years Park Pictures winners, shared with us some words of wisdom and encouragement for up and coming artists. This week Cindy Kohnen discusses her winning piece, Cycles, words of encouragement, and even a super power or two. 

Who are you and what do you do? Or What’s your background with art?

I am a Meredith College graduate with a B.A. in Graphic Design. I currently work as a creative director for Maggie’s Crochet…an online crochet pattern and craft store. I also create images, graphics, and websites for my freelance clients. 

Describe your submitted piece in 10 words or less.

Minimalism meets nature’s colors, shapes, and textures.

Has your process for creating art changed since your submissions last year? If so, how has it changed?

I’ve never really had a set process. As a graphic design student I wanted a portfolio of work that was as diverse as possible. My imagery for Park Pictures was a successful experiment. I would like to revisit the technique I used though.

What inspired you to create your submission for Park Pictures?

My work was originally created for a project in my Digital Imaging class. In the final critique of that project the only comment I got was to make it bigger. I originally presented my work in three separate 8”x8” panels, so when I saw the Park Pictures competition I knew my project had to be submitted.

What research did you do for it?

I was really scared that my images would not scale up to 5’x12’. I researched ways to increase the size of my image without killing the resolution. I ended up resizing in Adobe Illustrator and doing test prints before submitting.

What were you trying to communicate with your piece?

The cycles of life—a call for introspection.

Describe your experience with Park Pictures in 140 characters or less. (Twitter style!)

It was really exciting to have my work so large since my work is generally small scale or virtual. The competition setup was really user friendly too.

What’s the best piece of advice you’ve been given?

Don’t be afraid to show off your work. If you are happy with your art that is what matters, so be proud of the creations you like.

Are there any other tips or inspiring words you have for artists submitting their work this year?

It is easy to make a pretty picture, what can set you apart is your ability to make other people think (not just look).

What have you been working on since? 

I have been involved with the creation of a new nature park in my hometown—photographing the trails and newly planted trees along with creating a park map, logo, and website. It is nice to have freelance work that resonates with my personal interests and love of nature. I have a lot of fun at my job too though, I mean where else do you get paid for photographing a life-size crochet gingerbread man or make graphics for cool fashion pieces?

And lastly, what superpower would you have and why?

I would like the superpower to make what I see in my head pop out into existence. I get so busy that it would be nice to blink my eyes and boom—website works, boom—laundry is done, boom—drawing is made the exact way I see it in my head (my work almost never comes out the way I see it in my head though, and sometimes I like it better…so maybe there are some kinks to work out with my superpower).

To see more about Kohnen’s process and thoughts behind her winning piece you can check out An Artist’s Process

 

Deadline August 31st. 

Inspiration from the Past

Last week inspiration was the word of the day! And it’s still certainly important as the August deadline is approaching quickly (a mere 4 months away!) So how were our previous winners inspired? 

We interviewed a couple of last years winners, Isaiah Johnson and Cindy Kohnen. This week we catch up with Isaiah. What he’s been up to since the competition, some words of wisdom, and even a superpower or two! 

Who are you and what do you do? Or What’s your background with art?

My Name is Isaiah Johnson and I’m a Fashion Blogger, Photographer,Graphic Designer and Poet from Burlington, North Carolina.  My fashion blog is called A Collected Gentleman and it focuses on looking and feeling good for cheap. When it comes to my photography I specialize in Fashion, Lifestyle and Portrait

Describe your submitted piece in 10 words or less.

Beautiful. Inspiring. Unique. Different. Love. Enigma 

Has your process for creating art changed since your submissions last year? If so, how has it changed?

It changed tremendously, It taught me to really do my research and believe in myself and my work.  

What inspired you to create your submission for Park Pictures?

I wanted to create a piece of work that would represent two different universes that visually came together. So I thought of bringing together nature and industrial life. 

What research did you do for it?

I walked around different parks and blocks in Raleigh looking for trees and landscapes that fit my vision.

What were you trying to communicate with your piece?

I wanted people see the beauty we created come together as one. It started with one seed and one brick. I feel like people now are not appreciative of the beauty of trees and buildings. So I wanted to communicate the sense of appreciate for what we’ve built and grown.

Describe your experience with Park Pictures in 140 characters or less. (Twitter style!)

My experience with park pictures was amazing. Everyday I worked on the project I learned something new about my abilities and myself. It’s something I would do over if I could.

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What’s the best piece of advice you’ve been given?

Never Settle. Always strive to perfect you craft. Learn from trial and error.

Are there any other tips or inspiring words you have for artists submitting their work this year?

Keep going. During your process of completing your work for the competition you’re going to want to give up or feel like it’s now good enough, DON’T. Believe in yourself and basically just have fun and learn from it. I promise you it will  pay off  in the end.

What have you been working on since? 

I’ve been working on my fashion blog and some photography projects. Right now my blog is going strong. I’m just looking for opportunities to take my photography to the next level. 

And lastly, what superpower would you have and why?

If I could have any superpower it would be, super human strength and healing. It would be cool to be the strongest man on earth. I could fight crime and help the world whenever disaster strikes. Also I could survive anything with my healing ability. Basically I would love to have Wolverines powers minus the claws lol. 

To see Isaiah’s original work an artist statement you can go through our archives or check here. You can continue to follow Isaiah on his blog, A Collected Gentleman. Check back next week for our second interview with Cindy Kohnen! 

“A lot of things trigger my inspiration. It can be the most banal things”

- Manolo Blahnik, shoe designer.

Inspiration. It can be a fickle thing. Sometime’s it comes to you so quickly you can hardly create something fast enough.  And other times it’s like a drought, not a drop of inspiration to be found. Well this blog is your Inspiration Well my friends!

The August Deadline for Park Pictures is getting closer (4 months and counting down!) and I’d like to provide you with some more artists and ideas that could inspire you for this years theme: Consumerism. As the famous designer Manolo Blahnik pointed out, inspiration can come from the most basic things. Above are examples of works by various artists from all over the world that have taken the idea of consumerism and the everyday, and turned them into something amazing.

Starting at the top and working down clockwise:

David Shapiro, July: 112 bills (detail), 2010. From his collection: Money is No object. Ink, gouache and color pencil on Vellum. Currently a piece of this collection can be seen here, at the North Carolina Museum of Art in our exhibition 0-60: The Experience of Time through Contemporary Art. Shapiro collected every ticket, receipt, check, pay stub, slip of paper that he had over the course of a year. He then had reproduced each on vellum. His work documents his life as a consumer for simply a year. The sheer volume of receipts that one person can collect is astounding. You can see his work through August 11th. 

Next on the continuum of art we have a portrait by London Artist, Nick Gentry. This work is from his collection, Social Art form the Obsolete, is created from hundreds of floppy discs. He uses obsolete technoboly, floppy disc and film strips mostly, to create unique portraits of modern day society. You can view more of his work here

Continuing clockwise: Porcelain (fine china) Soda Bottles by Chinese artist Ma Jun. Jun created these bottles in 2007 to help illustrate a connection between the traditions of old China and the commodities of new China. His collection features porcelain cars, televisions, radios, keyboards, all manner of modern conveniences. And they are all rendered through traditional Chinese porcelain designs.  To learn more about Ma Jun and his inspiration behind this collection, you can visit his site.

Clockwise, bottom: Next along the spectrum we have a photograph by Dennis Darzacq. The Paris born photographer created the series, entitled Hyper, by photographing urban street dancers in modern conevenience stores. The explosion of movement among the colorful stagnant goods creates a visually appealing message. What that message could be, is up to the viewer to find out. You can discover more of his work here.

Clockwise, moving back up: American born Scott Blake has began to create an extremely unique style of art. His medium? Barcodes. His website, Barcodeart.com features videos, portraits, and interactive displays of his work all of which are created with hundreds of barcodes. The Warhol portrait for example, when installed features and interactive display of Campbell soup cans and a barcode scanner. Scan a barcode, and a specific flavor of Campbell soup will light up. Each barcode was painstakingly recreated from actual Campbell soup cans. He creates similar interactive work with other celebrities like Marilyn Monroe. 

Lastly, there are the shoes. These shoes, Boot Bling, were created by artist Sherrie Knipfe and are currently in an exhibition entitled, Bootiful, at the Sullivan+Stumpf fine arts gallery in Sydney. Her collection features consumer products, mostly shoes and handbags, that have been turned into sculpture. Knipfe created these Chuck Taylor look alikes from pine veneer and cotton. For more information about the exhibition and Knipfe’s commentary on consumerism visit Aesthetica Magazine

There you have it. I hope that these fine artists have quenched your inspirational thirst for now, and perhaps inspired you to create your own visual commentary on consumer culture. If you’re feeling parched, and you’re still need of some inspiration, continue to check back. New content is uploaded every Tuesday! 

Peeps…Not just for eating.

Candy, candy everywhere! Easter has come and gone, but the remnants of candy wrappers and half eaten chocolate bunnies still litter Easter baskets all over the world. Just to give you an idea of how MUCH candy we’re talking, here are some stats for you:

1. Easter is the SECOND most important candy eating holiday of the year (after Halloween).

2. Americans consumed 12 million pounds of candy in 2011.

3.90 Million chocolate bunnies are produced each year in preparation for Easter. 

4. After the Easter favorite (chocolate bunnies)700 million peeps are made  for the occasion.

5. That means 4.2 million peeps are made per day. 

6. Next is the Jelly Bean- 16 billion jelly beans are made around the Easter Holiday.

7. If you lined each of these jelly beans lined end to end would circle the globe nearly 3 million times (talk about frequent flyers!)

8. Total annual spending on ALL Easter related goods in the US alone-$14.6 Billion.

9. The first chocolate eggs were made in Europe in the early 1800s.

10.One of the first Easter treats was the Hot Cross Buns (like the classic song).

Consumerism is alive and well during the Easter holiday. The pastel candies, the chocolate bunnies, the cute animals, the Easter egg hunts, it’s all become a part of our shopping culture. Not only in the United States, but all over the world. In Tosca, Italy, the largest chocolate egg was created in April 2011. This masterly crafted egg weighed 15,873 lbs (almost 8 tons!), and reached a height just over 34 feet. 

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Chocolate eggs aren’t the only candy folks enjoy during this spring holiday. Peeps are also a holiday favorite. Peeps have recently become an artistic medium for Peep enthusiasts. The Washington Post has an  annual Peeps Show” diorama competition and staff members at BuzzFeed re-created Van Gogh’s “Starry Night.” 516 Peeps were used in order to recreate this masterpiece. (And I must say, the good folks at BuzzFeed did a fabulous job.) While the color pallet may be a little pastel, it still captures the movement and “elegance” of this famous work. Certainly, art historians will be discussing this artistic wonder for years. Or at least until the Peeps hold up. 

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While this might be an egg-streme example (Come on, you had to give me at least one egg pun!) of art inspired by Easter, it’s not the only way to take the themes from this holiday and run with them. Artists the world over are inspired by what they see around them. Whether it’s technology, nature, consumerism, or even the delicious Peep, an artist can turn their inspiration into art.

So if you’re an artist, unleash your creativity, and enter your art into the Park Pictures competition. As we’ve shared, the theme this year is inspired by the work of Brian Ulrich. The American Photographer takes the idea of consumerism, and the mundane, into art. Begin looking around you, consume art, consume the normal, and transform it into something unique. The Park Pictures billboards are waiting for your artDeadline is August 31st. 

China’s Environmental Protection Foundation designed and created an amazingly unique campaign to encourage citizens to walk more, and drive less. In their effort to promote a greener way of life, The Environmental Protection Foundation also promoted conscious consumerism

Conscious Consuming is a social movement that is based around increased awareness of the impact of purchasing decisions on the environment and the consumers health and life in general.”


The Walking Tree isn’t the only campaign that has encouraged people to walk more and drive less. Right here in Raleigh, “guerrilla urbanism” took over. Matt Tomasulo and friends designed, developed, and installed signs all over the city that informed people how long it takes to walk from that spot to another site. The signs were not sanctioned by the city of Raleigh, however they stayed up for a month before the city took them down. But, never fear!  The campaign has been so successful that other cities around the world have begun adopting the program. 

Walking Raleigh signs- Jason Hidalgo Endgadeget.com

“It’s not telling you to walk. It’s just offering the idea that it’s OK, and it is a choice. I think that’s the biggest issue — people just don’t even think about walking as a choice right now. Even if you can’t walk to get your groceries, I think you can still choose to walk each day.”

For more information about this movement, and how to bring Walk (Your City) to your town, you can visit their blog here

How could you affect consumerism?

Going Green- All year round!

 Everyone’s favorite Irish holiday has given the world Green Fever. Several world famous landmarks changed their traditional colors in favor of Shamrock Green to honor St. Patrick’s Day. While there are several landmarks, such as the Chicago River, that usually participate, several new comers have joined the list. The classic “Welcome to Las Vegas” sign opted for green lights this year, in addition the Pyramids at Giza, as well as the monolithic Sphinx, traded their traditional sand stone color for green!

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Image from Today.com. Originally from Tourism Ireland.

         By now, most of these awesome attractions have reverted back to their standard colors, so if you still can’t get enough green, we’re here to help! The North Carolina Museum of Art’s 164-acre park is embracing spring, and going green. The Museum Park aims to “provide an urban pocket of green space for visitors to learn about art and ecology”. And it most certainly does that! The Park consists of two main water features (a retention pond and creek), five trails (soon to be 6!), and more types of plants and wildlife than can be counted. There are dogwood trees, persimmon, hickory, oak, sweetgum, maple, magnolias, muscadine grapes, ferns, Goldenrods, evergreen ginger, black walnut, American beech, just to name a few. In addition, the park sustains various wildlife species such as, a den of grey foxes, eastern bluebirds, Carolina Chickadees, and milkweed bugs which feed our Monarch Butterflies.

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North Carolina Museum of Art. Pond Dedication. 

            In addition to the natural “green” space that the Park provides, there are also large monumental sculptures and commissioned works of art through out the area. Gyre is a perfect example of a monolithic, environmentally conscious work that the Park houses. Artist, Thomas Sayre, created the piece on site by using a method of earth casting that he actually developed. Three elliptical shapes were dug into the ground, which were then filled with a mixture of iron oxide and concrete. After steel reinforcement was added and the shapes were allowed to cure (for a month), a crane lifted the forms out and positioned them in their current location. “With a direct, physical connection to its site, the work appears to have sprung up like a natural formation rooted in the landscape.”  There are more than 11 works of art displayed throughout the park. For more information on these ‘green’ works visit the park website.

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North Carolina Museum of Art. Thomas Sayre, Gyre

            In addition to these pieces, the park also features the Park Pictures Billboards. Currently these billboards exhibit works by artist Lydia Anne McCarthy, which can be seen below. However, they’re even more impressive in person!  So we invite you to come out to the Park and the Museum. Walk around, be inspired, and remember that you’re work could be featured in the park too!

Keep checking the blog for more information on the competition. You can submit your work through the blog on our submit page until August 31st. Check back in September when we announce the winners! Good luck and Go green! 

As the season goes along, and all you begin to plan your submissions for the Park Pictures competition, we thought it would be a good idea to share some advice from a seasoned professional artist. 

Lydia Anne McCarthy is a professor in the School of Art and Design at Alfred University. McCarthy had several of her works displayed on our billboards in the park from her series entitled Svensk Still Life. Above, McCarthy discusses her own personal inspiration and influence for her piece Renskalle med böcker.  The piece is set up in the Dutch Still Life tradition, with strong visual symbols designed to inspire the viewer. In the video, she mentions the books that she chose and their significance to this specific piece as well as her overall artistic experience. 

The first book is the Edge of Vision. A work published by Aperture that follows the history of alternative photography from the invention of photography all the way through to contemporary manipulation of photography. McCarthy states that his work examines the “investigating tool and materiality” of photography today. The second book, also published by Aperture, is entitled Words Without Pictures. This book, as the title would suggest, is a collection of essays written by photographers and curators discussing the issues surrounding modern photography. McCarthy says she chose these specifics book because they had direct influence on her work as an artist. In addition, in-keeping with the Dutch Still Life theme, reference books were often placed in still lifes of the time to symbolize knowledge and give the viewer specific context for the piece. 

So what can you take away from this as you begin your own works? Well McCarthy has an answer for that. Artists need to “beg, borrow, and steal” she says. Artists need to find and use other works that influence their own work. McCarthy acknowledges that it’s alright to take aspects from another artist and incorporate it into your own pieces. 

What other words of wisdom does Lydia Anne McCarthy for emerging artists?

  1. Find out who you are as an artist.
  2. Find what you’re interested in, and USE it!
  3. Your influences are vital to your process
  4. Look at other artists- Beg Borrow and Steal

Good luck everyone and Happy Arting! 

Beth Teresa GosnellMassive Heart AttackEast Carolina UniversityArtist Statement:    Ahhh, Valentine’s Day! I stopped into my favorite dollar store, the week before this heralded Hallmark event, intending just to pick up a few essential items …dirt cheap. What I walked into was a scarlet and metallic wonderland. Mylar valentine balloons of every ilk danced about the entire ceiling.  Monkeys! Frogs! Roses! And, yes! Of course, there were hearts of every possible size and configuration! Their shimmering white ribbons rained down upon consumers like a veil of hope shining invitingly in the soft tremulous light, singing their alluring siren’s song that ” Don’t you know that every sweetheart wants a Mylar balloon!”  It is sad to think that, on so many levels, come February 15th, in the ceiling space where this myriad of enticement now resides there will be nothing but empty space     Brian Ulrich mirrors our obsessions through capturing the icons of American consumerism through rich textures, color, repetition and composition. His work attempts to show us how we are drawn in by the glam and the glitter. How every element is carefully placed in the retail environment to attract the consumer and achieve the end result of ownership.  Somehow we are magically transformed by these items, their location and the desire to obtain them.     In critically thinking about this exhibition, I really attempted to enhance my observation skills in the retail world. In the 1970’s, we became aware of the powerful psychological processes at work in the advertisement and deliberate cerebral placement of products. Nowhere are these processes more evident than in the pulling on our heartstrings.

Beth Teresa Gosnell
Massive Heart Attack
East Carolina University

Artist Statement:
    Ahhh, Valentine’s Day! I stopped into my favorite dollar store, the week before this heralded Hallmark event, intending just to pick up a few essential items …dirt cheap. What I walked into was a scarlet and metallic wonderland. Mylar valentine balloons of every ilk danced about the entire ceiling.  Monkeys! Frogs! Roses! And, yes! Of course, there were hearts of every possible size and configuration! Their shimmering white ribbons rained down upon consumers like a veil of hope shining invitingly in the soft tremulous light, singing their alluring siren’s song that ” Don’t you know that every sweetheart wants a Mylar balloon!”  It is sad to think that, on so many levels, come February 15th, in the ceiling space where this myriad of enticement now resides there will be nothing but empty space
     Brian Ulrich mirrors our obsessions through capturing the icons of American consumerism through rich textures, color, repetition and composition. His work attempts to show us how we are drawn in by the glam and the glitter. How every element is carefully placed in the retail environment to attract the consumer and achieve the end result of ownership.  Somehow we are magically transformed by these items, their location and the desire to obtain them.
     In critically thinking about this exhibition, I really attempted to enhance my observation skills in the retail world. In the 1970’s, we became aware of the powerful psychological processes at work in the advertisement and deliberate cerebral placement of products. Nowhere are these processes more evident than in the pulling on our heartstrings.